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Thursday 8 April 2004

Europe's first in-game ad agency

diesel.jpg ' Down Under Ingame Advertising (DUIA) is the first European ad agency that specializes in advertising opportunities in games. We believe that games are the new, global mass medium, offering huge and exciting advertising opportunities.' It'll be interesting to see their work for their first clients. The Down Under site points to the Italian jeans brand Diesel working with Capcom on Devil May Cry, but it does not look like they were involved with that project. [Tip from Zacht Ei - Dutch.]

Thursday 8 April 2004 - 04:18 PM | category: Media


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All proceeds of these ads will go to War Child, a brilliant organisation that helps in healing the psychological damage caused to children by their experiences of war.