'
Down Under Ingame Advertising (DUIA) is the first European ad agency that specializes in advertising opportunities in games. We believe that games are the new, global mass medium, offering huge and exciting advertising opportunities.' It'll be interesting to see their work for their first clients. The Down Under site points to the Italian jeans brand
Diesel working with
Capcom on
Devil May Cry, but it does not look like they were involved with that project. [Tip from
Zacht Ei - Dutch.]
Thursday 8 April 2004 - 04:18 PM | category: Media
All proceeds of these ads will go to War Child, a brilliant organisation that helps in healing the psychological damage caused to children by their experiences of war.