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Tuesday 27 April 2004

Microsoft's corporate blog unsurprisingly corporate

Microsoft's director of platform evangelism (wild guess: a regular candidate for that beautiful American pedigree 'employee of the month') started Microsoft's corporate blog Channel 9. An interesting marketing approach that not everybody can appreciate.

'Depending on whom you ask, Channel 9 is either the next big thing in corporate communications, an attempt by the company to circumvent traditional media or an effort to foster dialogue by building an online community' says the Seattle Post-Intelligencer in an interesting article.

Of course the corporate blog we're all waiting for is the one by Microsoft's legal department.

Tuesday 27 April 2004 - 02:21 AM | category: Media


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